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Andreas Granqvist from 247 PADEL and Sandra Elfast on the padelcoart.

Andreas Granqvist from 247 PADEL and Sandra Elfast on the padelcoart.

A new Swedish brand for clothing and equipment in the premium segment for padel sports

Publicerad: 23/6

In the autumn of 2021, 247 HOLDING NORDIC AB, which also owns the future padel chain 247 PADEL NORDIC AB, will launch clothes, rackets and other equipment intended for padel sports under its own brand Seven of Sweden.

- Padel is a sport that is both fun and easy to practice. We see that there has been a lack of good padel clothing with both function and at the same time appealing design. Something that you feel well dressed in both on the track and off the track, says Fredrik Kocon, one of the founders.

Clothes, rackets, balls and other equipment are designed and developed in Sweden. Seven of Sweden's products stand for high quality with a Scandinavian minimalist design. It will also focus on functionality and details that fulfill a purpose.
- Seven as a number obviously has a meaning. We simply want to do good things that last seven days a week and that you proudly wear seven days a week. That is why we use Seven, says Fredrik.

The products will be launched in the autumn of 2021 and can be purchased via e-commerce platforms and other selected distribution channels. Seven of Sweden has taken the best knowledge from the fashion industry and combined this with the best from the sports world. There will be a collection for both him and her.
- The dream is to see everyone having fun in our own padelhalls and use our products, Fredrik concludes.

About Seven of Sweden:
Seven of Sweden is a company based in Helsingborg.
Design, marketing and distribution.

For more information contact:
Seven of Sweden
Fredrik Kocon, Project Manager 247 HOLDING NORDIC AB
fredrik.kocon@sevenofsweden.com
Tel: +46 72-38 34 561

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